From the moment Clear Channel Radio Chicago axed WLIT-FM (93.9) morning drive host Melissa Forman in mid-August, her fans were upset. And it seems they still are up in arms. More than two months after Forman left WLIT, those devoted followers continue to attach their plaintive yearnings for her return to our blog entry that first announced the radio host’s departure from the adult contemporary outlet.
As recently as last week, a woman named Diana wrote on our blog that she keeps “checking WLIT occasionally to see if they brought back Melissa and the team. Not yet, but they will. . . .” When we tried to get Forman on the phone to discuss her fans’ outcries and her future, she e-mailed to say how “excited” she was to hear from us. But she refused to call back and asked, innocently enough, what people were saying. She also said it’s tough for her to conduct interviews because she is “being considerate of her contract.”
Her considerate nature aside, Forman no doubt knows history might repeat itself, and she would be better off letting her fans do the talking for her right now. WLIT canned her once before in 2006, and replaced her with a syndicated show fronted by Whoopi Goldberg. The Goldberg era lasted a little more than a year before Forman returned to WLIT. It’s too soon to say whether the Sean Valentine show that replaced Forman last month will suffer the same fate the Goldberg show did, but Forman apparently isn’t sitting around idly waiting to find out. She’s busy writing to her fans, redesigning her Web site, doing photo shoots to create new images for the site and blogging occasionally about what sounds like a fun-filled life. Her latest entry tells of a weekend trip she and husband, Scott, took to New York City, where she discovered a shop with a name that caught her attention — Baked by Melissa. She described the cupcakes the shop sells as “cute” and “delicious.”